Adeam Ss21 Image Logo



View profile
Mon - Sep 14, 2020 3:30 pm - 4:00 pm EDT

"For the ADEAM Spring & Summer 2021 collection, I wanted to focus on the mood of Summer in Japan.
I would like to share the beauty that lies within Japanese culture with a global audience, especially now that international travel has become difficult."- Hanako Maeda


ADEAM SPRING | SUMMER 2021 Collection

Look 1

Look 2

Look 3

Look 4

Look 5

Look 6

Look 7

Look 8

Look 9

Look 10

Look 11

Look 12

Look 13

Look 14

Look 15

Look 16

Look 17

Look 18

Look 19

Look 20

Look 21

Look 22

Look 23

Look 24

Camel Safari Poncho
White Orchid Knit Dress

White Obi Top
Camel Sunflower Bustier Top
Camel Safari Shorts

Camel Obi Top
Camel Hakama Pant

Camel Sunset Sweater
Camel Hakama Pant

Watercolor Stripe Printed Sunset Dress
Camel Safari Bootleg Pant

Raspberry Calla Lily Top
Raspberry Safari Bootleg Pant

Raspberry Asagao Knit Top
Raspberry Yukata Skirt

Watercolor Stripe Printed
Suiren Dress

White Beach Hoodie
White Sunflower Dress

White Calla Lily Top
White Hakama Pant

White Suiren Dress

White Dahlia Dress
White Sunflower Bustier Top
White Safari Shorts

Black Calla Lily T-Shirt
Black Safari Bootleg Pant

Black Suiren T-Shirt
Black Hakama Pant

Sky Blue Musubi Top
Sky Blue Iris Pant

Sky Blue Hozuki Dress
White Iris Pant

Indigo Yukata Top
Indigo Hakama Pant

Indigo Obi Top
Indigo Safari Shorts

Olive Safari Jacket
Olive Sunflower Bustier top
Olive Safari Shorts

Camel Safari Vest Dress
White Haneri Blouse
Camel Safari Bootleg Pant

Sunset Orange Sunflower Dress

Camel Beach Hoodie
Sunset Orange Safari Shorts

Watercolor Printed Camellia Dress

Sunset Orange Dahlia Dress
Camel Safari Shorts


New York Times

As New York’s mostly digital Fashion Week begins, designers have some better ideas.

"Hello, Hanako Maeda, whose Adeam collection marries Zen, workwear, and multifunctionality with meditation and a certain forward momentum. " Vanessa Friedman

Harper's Bazaar

New York Fashion Week’s Best Looks

"While Hanako Maeda would typically be in New York come September, the designer has been quarantining in Tokyo with her family. Adeam’s Spring 2021 show was, therefore, that much more global: filmed live in Japan, and released virtually to time with New York Fashion Week. Maeda typically infuses some elements of her heritage into her garments. But this season it was all about summertime in Japan, illustrated through linen and cotton, the fabrics traditionally used to make yukata, the warm weather kimono worn to summer festivals and hot springs. Those fabrications appeared in a myriad of forms, from easy dresses to wide-leg trousers. They were joined by the brand’s go-to Japanese crepe and cotton poplin, which were used to create convertible (and comfortable) daytime pieces. In a mid-pandemic world where designers are challenged to dictate what a now sweatpants-obsessed clientele will wear next spring, it seems Maeda has an answer: easy, breezy, effortless silhouettes—in a hopeful palette of soft blues, camel, whites, sunset orange. and rich fuchsia—that are just as comfortable, but feel infinitely more polished than loungewear." Carrie Goldberg


All collections