ADEAM SPRING | SUMMER 2021
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ADEAM
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- Mon - Sep 14, 2020 3:30 pm - 4:00 pm EDT
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"For the ADEAM Spring & Summer 2021 collection, I wanted to focus on the mood of Summer in Japan.
I would like to share the beauty that lies within Japanese culture with a global audience, especially now that international travel has become difficult."- Hanako Maeda
ADEAM ADEAM SPRING | SUMMER 2021
ADEAM SPRING | SUMMER 2021 Collection
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Camel Safari Poncho
White Orchid Knit Dress
White Obi Top
Camel Sunflower Bustier Top
Camel Safari Shorts
Camel Obi Top
Camel Hakama Pant
Camel Sunset Sweater
Camel Hakama Pant
Watercolor Stripe Printed Sunset Dress
Camel Safari Bootleg Pant
Raspberry Calla Lily Top
Raspberry Safari Bootleg Pant
Raspberry Asagao Knit Top
Raspberry Yukata Skirt
Watercolor Stripe Printed
Suiren Dress
White Beach Hoodie
White Sunflower Dress
White Calla Lily Top
White Hakama Pant
White Suiren Dress
White Dahlia Dress
White Sunflower Bustier Top
White Safari Shorts
Black Calla Lily T-Shirt
Black Safari Bootleg Pant
Black Suiren T-Shirt
Black Hakama Pant
Sky Blue Musubi Top
Sky Blue Iris Pant
Sky Blue Hozuki Dress
White Iris Pant
Indigo Yukata Top
Indigo Hakama Pant
Indigo Obi Top
Indigo Safari Shorts
Olive Safari Jacket
Olive Sunflower Bustier top
Olive Safari Shorts
Camel Safari Vest Dress
White Haneri Blouse
Camel Safari Bootleg Pant
Sunset Orange Sunflower Dress
Camel Beach Hoodie
Sunset Orange Safari Shorts
Watercolor Printed Camellia Dress
Sunset Orange Dahlia Dress
Camel Safari Shorts
Download the Press kit for Designer X
Download presskitCredits
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Location
- Meiji Kinenkan, Tokyo
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Models
- Yuka Mannami
- Kiko Arai
- Tsugumi Nakamura
- Hanaka Hori
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Director
- Yusuke Miyazaki
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Cinematographer
- Toshiyuki Kodani
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Stylist
- Miyuki Uesugi
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Hair
- Kenichi for Sense of Humour
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Make Up
- Sada Ito for NARS Cosmetics
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Music
- Toru Sasaki
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Production
- STOIQUE
As New York’s mostly digital Fashion Week begins, designers have some better ideas.
"Hello, Hanako Maeda, whose Adeam collection marries Zen, workwear, and multifunctionality with meditation and a certain forward momentum. " Vanessa Friedman
New York Fashion Week’s Best Looks
"While Hanako Maeda would typically be in New York come September, the designer has been quarantining in Tokyo with her family. Adeam’s Spring 2021 show was, therefore, that much more global: filmed live in Japan, and released virtually to time with New York Fashion Week. Maeda typically infuses some elements of her heritage into her garments. But this season it was all about summertime in Japan, illustrated through linen and cotton, the fabrics traditionally used to make yukata, the warm weather kimono worn to summer festivals and hot springs. Those fabrications appeared in a myriad of forms, from easy dresses to wide-leg trousers. They were joined by the brand’s go-to Japanese crepe and cotton poplin, which were used to create convertible (and comfortable) daytime pieces. In a mid-pandemic world where designers are challenged to dictate what a now sweatpants-obsessed clientele will wear next spring, it seems Maeda has an answer: easy, breezy, effortless silhouettes—in a hopeful palette of soft blues, camel, whites, sunset orange. and rich fuchsia—that are just as comfortable, but feel infinitely more polished than loungewear." Carrie Goldberg
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