200730 Final 5896 Copy

ADEAM X NAOMI OSAKA

ADEAM

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Launch
Tue - Sep 15, 2020 6:00 pm - 7:00 pm EDT
Status
Finished

ADEAM x Naomi Osaka Collection fuses traditional Japanese elements and modern Harajuku girl "kawaii" aesthetic. This collection takes a journey through various aspects of Japanese culture and tells the narrative of a global, modern woman who fuses diverse cultures from her travels to create her personal style.

ADEAM ADEAM X NAOMI OSAKA

ADEAM X NAOMI OSAKA Collection

Look 1

Look 2

Look 3

Look 4

Look 5

Look 6

Look 7

Look 8

Look 9

Look 10

Naomi Lace Dress

BURGUNDY NAOMI LACE DRESS
BURGUNDY NAOMI LACE TOP

BURGUNDY NAOMI LACE TOP

HARAJUKU KNIT SWEATER

WHITE ADEAM LOGO T-SHIRT

OSAKA KNIT TOP

PINSTRIPE TOKYO SHIRT
PINSTRIPE TOKYO BUSTIER DRESS

PINSTRIPE TOKYO SHIRT DRESS
BLACK ADEAM LOGO T-SHIRT

WHITE TOKYO SHIRT DRESS
WHITE TOKYO SHIRT

NAVY OSAKA CARDIGAN
BLACK ADEAM LOGO SHIRT
TOKYO SHORTS

  • WHITE NAOMI LACE DRESS

    One of the first pieces designed in collaboration by Naomi Osaka and Hanako Maeda, the Naomi Lace dress set the tone for the rest of the capsule by setting the standard of “kawaii” and modernity between the two talents.

    ORDER
  • BURGUNDY NAOMI LACE DRESS

    One of the first pieces designed in collaboration by Naomi Osaka and Hanako Maeda, the Naomi Lace dress set the tone for the rest of the capsule by setting the standard of “kawaii” and modernity between the two talents.

    ORDER
  • BURGUNDY NAOMI LACE TOP

    One of the first pieces designed in collaboration by Naomi Osaka and Hanako Maeda, the Naomi Lace Top, alongside the Naomi Lace Dress, set the tone for the rest of the capsule by setting the standard of “kawaii” and modernity between the two talents

    ORDER
  • BURGUNDY NAOMI LACE TOP

    One of the first pieces designed in collaboration by Naomi Osaka and Hanako Maeda, the Naomi Lace Top, alongside the Naomi Lace Dress, set the tone for the rest of the capsule by setting the standard of “kawaii” and modernity between the two talents

    ORDER
  • HARAJUKU KNIT

    The Harajuku Knit is a sweater that’s almost been pre-styled for you - the look of a turtleneck under an off-shoulder cable knit.

    ORDER
  • WHITE ADEAM LOGO T-SHIRT

    Made in Japan from a soft and sleek cotton jersey, this slouchy t-shirt is trimmed with a sporty jacquard rib trim with the brand’s logo.

    ORDER
  • MAUVE OSAKA KNIT TOP

    A super soft and chunky, yet lightweight sweater combined with the season’s textured satin. With a classic front, a slightly tented back adorned with chiffon ruffles at the hem, this piece offers a minimal look with a hint of ADEAM’s “kawaii” element at the back

    ORDER
  • PINSTRIPE TOKYO SHIRT

    The Tokyo Shirt brings dramatic style in its oversized fit, open neckline, and voluminous sculptural sleeves.

    ORDER
  • TOKYO BUSTIER DRESS

    The Tokyo Bustier Dress offers a variety of casual looks in one. This crisp striped-poplin dress holds comfortably around the bust from the well-hidden elastic

    ORDER
  • PINSTRIPE TOKYO SHIRT DRESS

    The Tokyo Shirt Dress will easily become a statement piece. Cut for an oversized fit with an open neckline and voluminous sculptural sleeves, the lightness of the fabric and shorter length make it an effortless yet stylish look

    ORDER
  • BLACK ADEAM LOGO T-SHIRT

    Made in Japan from a soft and sleek cotton jersey, this slouchy t-shirt is trimmed with a sporty intarsia knit rib trim with the brand’s logo.

    ORDER
  • TOKYO SHIRT DRESS

    The Tokyo Shirt Dress will easily become a statement piece. Cut for an oversized fit with an open neckline and voluminous sculptural sleeves, the lightness of the fabric and shorter length make it an effortless yet stylish look.

    ORDER
  • TOKYO SHIRT DESS

    The Tokyo Shirt brings dramatic style in its oversized fit, open neckline, and voluminous sculptural sleeves.

    ORDER
  • NAVY OSAKA CARDIGAN

    Designed into an oversized silhouette, the Osaka Cardigan features a classic v-neck button-down front with a contrast satin back.

    ORDER
  • BLACK ADEAM LOGO T-SHIRT

    Made in Japan from a soft and sleek cotton jersey, this slouchy t-shirt is trimmed with a sporty intarsia knit rib trim with the brand’s logo.

    ORDER
  • TOKYO SHORTS

    Cut in ADEAM’s classic Japanese Crepe, the Tokyo shorts are high waisted with pin tucks down front legs and side seam pockets.

    ORDER

Download the Press kit for Designer X

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Credits

Naomi Osaka Adeam 176
INSTYLE.COM

Yes, Naomi Osaka Just Released a Fashion Collaboration, Too

What does Naomi Osaka do when she's not winning her third Grand Slam or being a leader for social justice through powerful masks and statements? Well, she isn't exactly kicking back and relaxing, that's for sure. The tennis pro also happens to have a passion for fashion, collaborating with ADEAM on a collection that launched on Sept. 15. "I have always loved fashion, even when I was younger, and my sister Mari and I would look through fashion magazines on the way to tennis tournaments," she told InStyle via email. "I think fashion is a great way to reflect your mood and to also be playful and take chances. On and off the court, I like what I wear to reflect how I am feeling at that moment." Osaka's ADEAM collaboration first hit the runway earlier this year, but now that it's finally available to shop, Hanako Maeda, CEO and Creative Director of the brand is extra excited. "When I first heard that Naomi is a fan of ADEAM, I was so thrilled and honored," she told InStyle. "I've been a huge fan of Naomi — she is such a powerful female role model, both on and off-court. Once we met in person, we immediately clicked, and the creative process came naturally. We shared similar reference points — our love for Japanese fashion, and a strong feminine aesthetic. It's been such a dream to work with Naomi, and I hope that we can collaborate again in the future on something fun!"

ADEAM X NAOMI OSAKA

Behind the scenes of the ADEAM x Naomi Osaka Collection.

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