DARA SENDERS 2018

DARA SENDERS NYC PREMIER & LAUNCH PARTY - November 7th 2018

New York City, USA (November 7th 2018) – As the first designer to launch a brand during Paris Fashion Week with size inclusivity at the forefront, Dara Senders brought her Made in France collection home to New York City, premiering it to the USA market with a presentation showcasing glamorous, feminine, and sophisticated luxurious contemporary looks on models of all shapes, ethnicities, and sizes. It was a pretty in pink soiree for the ultra-chic New York City fashion scene. The “Living Room” at the Arlo Soho was reimagined and transformed into a fabulously pink discotheque to welcome the Dara Senders fashion show. With larger than life balloons, disco balls and an instagramable candy bar straight out of the designer’s pink candy land dreams it was highly enjoyed by guests and models a like. Personally invited guests sipped on Rosé, Chardonnay and Champagne along with flavored water provided by Core Water© as they danced the night away to American and French 70’s music while simultaneously watching the presentation of Dara Senders. A women’s wear collection packed with glamorous cocktail dresses, statement blazers and elaborately feminine separates that sparkled all night long on models from True Model Management. Special guests included international super model Emme, renown jewelry designer Marisa Perry, CBS New York’s Lisa Rozner, fashion stylist Liz Teich, Refinery 29’s Lead Plus Size Writer Liz Black, and international celebrity hair stylist Edward Tricomi of Warren Tricomi Salon who also provided and designed in collaboration with Dara Senders the beautiful and show-stopping hair and makeup looks seen on the runway. Dara designed a collection focusing on manufacturing in France to ensure a high level of quality and construction for all women from a size Small – 3X. "Women of all shapes and sizes deserve to have the availability of shopping for gorgeous clothing that allow them to feel empowered, beautiful and confident regardless of their size and physique!" said Senders backstage at her presentation. ## Dara Senders’ contemporary clothing pieces have been tailored to fit all women and their curves, petite or grande, short or tall. “This is not a plus size collection, but a collection to fit all women!” said the designer. Beautiful bell sleeved silhouettes and high-end embellishments and trims adorned each piece and will make wearers sassy, classy, fun, and most of all extraordinary.