SPRING/SUMMER 2021

Rigid. Repetition. Release.
What is repetition if not the first step into this new decade? We entered and assumed the spectacular, the unveiling of a new era.
Then the world stopped.
For the first time in humankind, we, collectively as a global race, endured the same austerity, horror, disbelief and catastrophe. We froze in time, and together, fell into a repetitious cycle.

Wake up. Eat. Work. Exercise. Drink. Work. Read the News. Work. Eat. Sleep. Wake up. Eat. Work. Exercise. Drink. Work. Read the News. Work. Eat. Sleep. Wake up. Eat. Work. Exercise. Drink. Read the News. Work. Eat. Sleep.

We questioned, we worried and suddenly found ourselves in a cycle of repetition. Repeating thoughts. Repeating actions. Hour by hour we repeated the same movements from the day prior, the week prior, the month prior. We became unnerved and stifled in our own self-reflection across culture, livelihood and society. What really matters and who are we really?

Our darkest time grew into an unthinkably rigid repeat.
What happens when everything you’ve ever known suddenly halts and you are forced into the rigidly mundane? You grow restless, anxious and contained. You start to unravel.

This collection is not about despair but rather the opposite. It’s an exploration on that exact moment when you finally snap. The unraveling and then the release. The rigidly repetitious becomes so unbearable there is no choice but to have insanity turn towards the light. You experience the release.

Creativity starts to bleed out from within. Thoughts become extraordinary. Emotions catapult you towards a blinding euphoria. You have released into a maddened joy and optimism. You remember who you are and who we should be. This is what the SS21 collection is about. An exploration of the personal journey from the longest night into the dawn.