YEAR 0 - RINASCITA
Year Zero — Rinascita is a formal introduction into the aggressively delicate universe of the Elena Velez brand and it’s many multidisciplinary collaborators.
The collection is a redistribution in the hierarchy bwtween the brands classic consideration of textile, body and steel. Born in a moment of collective anxiety, the work contemplates the tension between bondage and shelter, and the duality of enclosure: the power to shield yet ensnare. Additional sources of inspiration for Year Zero - Rinascita, including brutalist architecture, harlots of the belle epoch, and the pompeian decline of decadent civilizations.
Based in Milwaukee, WI, the mission of the brand at larges seeks to diversify the American fashion narrative by recontextualizing regional craftstmanship by upholding the work of makers outside of typically established creative capitals. In process, it’s an affectionate and feminine interruption of Midwestern masculine might, and in practice, an experiment in dismantling the geographical condescension that has historically overlooked artists like us.
YEAR 0 - RINASCITA Collection
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