Hope for Flowers by Tracy Reese
Tracy Reese is an American designer whose signature rich, daring colors and unique prints are crafted into joyful, feminine clothing for modern women. Tracy Reese’s design philosophy is rooted in a commitment to bringing out the beauty in women of all shapes, sizes and colors.
Tracy Reese launched her namesake fashion brand in 1998 in New York City and over the past twenty plus years, expanded to include sub-brands Plenty, Frock! and Black Label enjoying strong partnerships Barney’s, Bergdorf Goodman, Neiman Marcus, Nordstrom and Anthropologie. In 2012, First Lady Michelle Obama wore a custom Tracy Reese dress to address the DNC. Other notable fans of the brand include Sarah Jessica Parker, Tracee Ellis Ross and Oprah Winfrey.
A member of the Council of Fashion Designers of America since 1990, Tracy Reese serves on its Board of Directors. Tracy also serves on the boards of NEST Artisan Guild and College for Creative Studies Fashion Accessories Design Program. She is also an artist, as part of Turnaround Arts, a national program of the John F. Kennedy Center for the Performing Arts.
Tracy Reese continues to evolve and has pivoted her business strategy to a more sustainable, slow-fashion model. Tracy recently moved her design studio to her hometown, Detroit, plugging into the resurgence happening there while actively participating in plans to make Detroit a modern, sustainable garment production hub. Tracy formerly served as president of the board of ISAIC, the Industrial Sewing and Innovation Center, a Detroit based, industry shifting factory and Institute anchored in human-centric manufacturing. Tracy is working to build an artisan studio in Detroit creating economic opportunities for women in under-served communities.
In 2019, Tracy launched Hope for Flowers by Tracy Reese, a responsibly designed and produced collection. Part of HFF’s mission is to create positive social impact by empowering women and young people through arts programming in public schools and collaboration with local artisans in Detroit.
