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Pre-Fall 2020

Jonathan Simkhai

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Launch
Sun - Jul 19, 2020 12:00 pm - 12:10 pm EDT
Status
Finished

The elusive soul of Los Angeles.

Living in Los Angeles does something to you. It is not just the sunshine, the laurel green landscapes, or the dry downslope winds, it's a combination that takes up so much space in your imagination that it can only ever feel half real. Somewhere in the vastness, where one can find places of solitude and restraint, can the real sense of oneself in Los Angeles be found. Though the inspiration is free flowing from the sun-drenched deserts on the East, to the industrial Ventura on the North, to the empty beach parking lots just on the other side of the airport; the soul of Los Angeles is complicated and beautiful. Finding temperance in a world of glittering ambition is one of the driving forces behind this Pre-Fall collection.

Pre-Fall has a noticeably desaturated color palette, featuring new muted neutral tones like dove, nude, almond, ocean, stucco and terra cotta. I experimented with lace pleating that is seen throughout, along with new suiting silhouettes that comprise detachable lace detailing. Structured cotton canvas fabrics and utility top stitching add layers of modern ease and structural elegance from beginning to end.

Living against the beautiful backdrop of Los Angeles' Canyons, the shadowed palm tree lined streets, the history within each boulevard, the art deco storefronts, you begin feeling like life is in analog film. Finding a relaxed sense of self and solitude in the unexpected places within the city's vastness is what I continue to gravitate to and which led me down this design path for the Pre-Fall collection.

Pre-Fall 2020 Collection

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  • RAE CARGO JACKET

    Rae Cargo Jacket in Ecru Stripe

    ORDER
  • RAEGAN PAPER BAG PANT

    Raegan Paper Bag Trench Pant in Ecru Stripe

    ORDER
  • HALI TURTLENECK TOP IN BLACK

    Hali Sheer Turtleneck Top in Black

    ORDER
  • HALEY LINGERIE LACE DRESS

    Haley Lingerie Lace Combination T-Shirt Dress in Black/White

    ORDER
  • HARLOW TRENCH JUMPSUIT

    Harlow Trench Jumpsuit in Khaki

    ORDER
  • LILA COLD SHOULDER PULLOVER

    Lila Cold Shoulder Pullover in Black

    ORDER
  • FAYE LACE BLAZER

    Faye Lace Blazer in Black

    ORDER
  • JAS LACE FLARE PANT

    Jas Cropped Flare Pant with Side Slit Lace in Black

    ORDER
  • JUNE PINTUCKED BLOUSE

    June Longsleeve Pintucked Blouse in White

    ORDER
  • UTILITY TRENCH PANT

    Belted Utility Trench Pant in Verde

    ORDER
  • ANNIKA PUFF SLEEVE JUMPSUIT IN VERDE

    Annika Puff Sleeve Jumpsuit In Verde

    ORDER
  • HALI TURTLENECK TOP IN DOVE

    Hali Sheer Turtleneck Top in Dove

    ORDER
  • EMMA TWILL STRIPE DRESS

    Emma Sleeveless Twill Wrap Stripe Handkerchief Dress in Midnight Stripe

    ORDER
  • NICOLETTE PLEATED DRESS

    Nicolette Longsleeve Pleated Dress in Dove

    ORDER
  • VANESSA LACE TRIM CAMISOLE

    Vanessa Lace Trim Camisole in Toffee

    ORDER
  • PLEATED LACE TRIM SKIRT

    Pleated Lace Trim Skirt in Toffee

    ORDER
  • LENA PUFF SLEEVE DRESS

    Lena Puff Sleeve Midi Dress in Toffee

    ORDER
  • LILA COLD SHOULDER PULLOVER

    Lila Cold Shoulder Pullover in Black

    ORDER
  • LARA LACE MIDI DRESS

    Lara Puff Sleeve Lace Midi Dress in White

    ORDER
  • ADDISON PLEATED PANT

    Addison Pleated Pant in Dove

    ORDER
  • CLAIRE CROPPED BLAZER

    Claire Cropped Blazer in Dove

    ORDER

Credits

Simkhai 05 0811
introducing

Jonathan Simkhai Standard

An eco-friendly collection of denim and essential basics, designed with craft and functionality, and a commitment to conscious progress. Photographed by Hanna Tveite on Maggie Maurer.

Simkhai 04 0714
Setting A New Standard

Conscious Denim

Denim fabrics for Standard are sourced from an Italian-based mill known to be one of the Greenest of its kind. We use laser washing technology which significantly reduces environmental impacts by replacing the use of water, chemicals, stone, and hand sanding to achieve the same effect.

Pre-Fall 2020 Collection

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