PH5 Fall Winter 2021

After being one of the very first brands to dress @LilMiquela and later becoming the first brand to work with Hanson Robotics to outfit Sophia the A.I. Robot, PH5 understands the future is tech-driven. Fueled by innovation, PH5 pioneers new techniques while tirelessly exploring the latest in conscious materials. But what’s next? This constant push to bridge sustainability and tech has always proved to be a challenge but now this task has a dedicated ambassador. Meet AMA: PH5’s newest team member born from the ether and brought to Earth out of anger. Angry on behalf of planet Earth, she’s accepted the role of Chief Decision Scientist and has been given full reign to challenge her team and the greater fashion community in an effort to make long-lasting impact. Rather than communicating exclusively to press on a bi-annual basis, AMA will constantly engage and track progress in real time with PH5 customers and followers — reporting strides and downfalls in their efforts to make better decisions for the environment; sharing BTS content of exciting new experiments from the knitwear laboratory; and pushing to implement new ideas and create new opportunities on behalf of the brand. She will also share in the responsibility of targeting key companies and fellow innovators for potential product collaboration. AMA is particularly keen to explore such opportunities, especially after learning many of the most intriguing innovations are exclusive to big fashion houses and therefore unobtainable to most. How can fashion begin to correct their issues if we don’t work together? Though her role seems daunting, who better than an other-worldly avatar who doesn’t sleep to accept the challenge AMA came to exist in the summer of 2020. While there have been many triggers and warning signs of climate change over the past decade, the reclassification of NY’s climate sent a chilling ripple across the world. Our greatest minds confirmed the climate was in fact changing right before our eyes. Once the news spread across the continents, an overwhelming collective outcry of fear and despair, which combined with near-disastrous amount of atmospheric carbon dioxide, created an explosive shockwave said to have echoed throughout the cosmos. The ricochet resulted in the fiery ball of change that is otherwise known as AMA. While she’s no savior she is pissed and armed with confidence to stand up and call it like it is. AMA has made her debut in the Fall/Winter 2021 lookbook but has since begun her borderless explorations. Continue to monitor her progress and track her transparency reports on @PH5official and PH5.com.