PRIVATE POLICY Fall Winter 2022

PRIVATE POLICY has been leading the socially and environmentally conscious, inclusive genderless streetwear since 2015, Modeled after newspaper outlets, we focus on one social topic each season and aim to bring meaningful topics for our community. We are so excited about the upcoming FW22 collection concept:

PRIVATE POLICY is constantly observing and thinking about what social topics we will discuss each season. Fall-Winter 2022 collection will present a new perspective of the future, instead of cold, industrial, and rigid, we imagine an organic, fluid, and warm fuzzy future. The very inspiration for our "Organic Futurism" collection is the largest and oldest living organism on the Earth -- the Fungi Kingdom. Known for its fruity body, Mushroom, Fungi's root Mycelium is also magical because of its usage in solving major environmental issues caused by humans, such as eating plastic, growing into bio packaging and bio-vegan leather, eating fossil oil thus cleaning up ocean oil spills. As we explore outer space, scientists are looking into Fungi's ability to transform a new planet into a livable environment, as it did for Earth. And that is just a peek into what the Fungi Kingdom can do, endless possibilities for a more sustainable future. We want to change the common limited perception of mushrooms, and show off Fungi in a Futuristic and Sci-fi aesthetic, to convince people that Fungi is the future!

Also, we have a very special collaboration capsule group with Coca-Cola. The collaboration designs will be featured on the runway show, closely aligned with Coca-Cola's global launches, and pursuit of the GenZ communities, who are big fans of PRIVATE POLICY style and ideology.
It is also a very special, first-of-its-kind collaboration between Coca-Cola, a mega global brand with more than 100yr history, and an emerging fashion brand, that is highly engaged with GenZ because of our social and environmentally conscious perspective.