TARA BABYLON - DJENNA 2022
Tara Babylon's 2022 collection is called DJENNA which translates to paradise in Arabic. This work is a fusion of performance, dream and romance with an emphasis on textile, gender fluidity and RTW. Fabric is a key feature in the brand with this collection dedicated to organic, recycled and sustainable materials. This is Tara's first collection to launch shoes which includes a calf length rubber boot made out of recycled car tire. The tire fabric is recycled from American landfills which makes this shoe a contribution to lowering landfills in America.
References for this collection include Marilyn Monroe, James Van Der Zee and 1950’s protective wear wrapped in a blanket of utopian paradise that is Babylon. This collection and the brand ethos centers itself around cross-referencing unassociated visuals and subcultures. It is important for the brand to merge inspirations together that wouldn't normally sit side by side, this is how Tara Babylon artistically designs oneness. Collections are always developed by fabrication and performative photography: this drives shape, silhouette and detail.
Fabrications used in this collection are Eco Elastic, 100% Cotton Jacquard, Recycled and Organic Cottons, Hemp, Silk, Wool, Chiffon, Recycled Car Tire, Latex, Cupro and Faux Leather/Fur. The sublimination of the digital printing is environmentally friendly with eco conscious pigments and inks. The materials in this collection have been carefully picked and sourced from the most effective suppliers all over the world.
This collection is a romantic and wearable approach to the Tara Babylon world.
Tara Babylon TARA BABYLON - DJENNA 2022
TARA BABYLON - DJENNA 2022 Collection
Look 4
This dress is a one of a kind. This garment is all hand tufted and hand punched using 100% wool. Lining in organic cotton and cupro. The print on this dress is a landscape of a utopia, worn with a matching wide brim hat. The straps on this dress are a woven pink web with an option to adjust length. There is a back zip on this dress for closure down a lycra printed panel. Model pairs this dress with paradise print lycra gloves and pink latex square toe thigh boots.
View lookCredits
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VIDEO & PHOTOGRAPHY
- Marie Vic / @_marievic_
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VIDEO ANIMATION
- Shayn Jackson / @shaynja
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BTS VIDEO
- Steven Baboun / @stevenbaboun
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MODELS
- Cameryn Ruby / @camerynruby
- Darnell Lee / @d.anthnoy_
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HAIR & MAKEUP
- Hinako Takagaki / @hinako_makeup
- Yu Nakata / @yunkt
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ASSISTANT
- Trecy Wendy / @trecywendy
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PUBLIC RELATIONS
- Loft Creative Group
Car Tire Boot
These are environmentally conscious square toe boots featured in the collection. This shoe is a calf length black rubber boot made from recycled car tires. Tires can exist beyond 60 years sitting in landfills. This particular tire fabric is recycled from American landfills which makes this shoe a contribution to lowering landfills in America. The edging around the shoe is made from an eco conscious and scratch resistant vegan leather. This is the closest vegan leather to resemble cowhide that has a water based resin supporting environmental protection. Compared to traditional PU leather, DMF free water based PU leather can reduce the energy consumption in the production process and can also achieve no exhaust fumes and water waste. The shoes have a back zip opening and come with natural leather soles. The heels measure 3" in height.
Artisanal Textiles
This is a snapshot of the tufted paradise dress in mid production. The labour and hand-work that goes into some of these pieces take up to one month to produce. These hand-made textiles are all made by Tara herself. Here is a clear depiction of the artwork that is being replicated. The print is re-interprated onto cotton fabric with a needle-punch technique. All yarns used here are 100% wool.
BEHIND THE SCENES - DJENNA 2022
This video was shot and made by Steven Baboun @stevenbaboun. This BTS captures the process of the photography and videoshoot for DJENNA 2022. The models were shot on a green screen in preparation for the animated fashion video which was video'd by Marie Vic @_marievic_ and animated by Shayn Jackson @shaynja. This entire photo and video-shoot was a collaborative body of work.
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