In a year during which the American fashion industry is experiencing unprecedented challenges, the CFDA has developed a multimedia industry resource to support designers and further its mission of strengthening the impact of American fashion in the global economy.
RUNWAY360 is an innovative digital platform developed to support designers by bringing together every aspect of a collection launch. It incorporates key aspects of the designer business, from show to press, sales, and consumer activations, to provide the industry with a dynamic tool to experience the best of American fashion.
Designers will be able to present their collections, providing each participating brand with a modular page for their storytelling and digital activations. The portal will support AR/VR, 360-degree capabilities, live video streams, e-commerce extensions, consumer shopping features, and social media integrations. RUNWAY360 allows designers to host virtual press conferences and showrooms, share press kits, release collections, and display products to the public, or exclusively with buyers and press.
The 360-degree platform is seasonless and will serve the industry yearround.
RUNWAY360 was developed by New York-based multidisciplinary design studio DE-YAN.