La Femme

Women building up women has been a common theme this past year. The La Femme collection is created to encapsulate the true meaning behind being a strong, independent woman. Having a daughter of her own, Dana was inspired to produce a powerful line that every woman feels confident, feminine, and poised in. The basis of La Femme is influenced by world-renowned Italian actress Sophia Loren. Her effortless confidence and beauty is at the essence of this collection.

Dana Harel values custom designed fabrics and patterns in every collection she makes to create a uniqueness for each gown in order to give off a modern and contemporary feel. She always includes hand-draped dresses which gives an artistic touch to the collection.
In this collection, the dresses themselves have a similar effect as jewelry and artwork: timeless and everlasting. Strongly inspired by craftsmanship, sculptures and art in general, the collection campaign reflects the desire from the designer to present her collection as she would in an art gallery. Throughout the collection, Dana used icon cuts, clean lines, and classic silhouettes to present crafted gowns in which every bride will feel glamorous in.