DIRTY PINEAPPLE

The New Street

Fashion is known to gyrate between reaction and over-compensation, and many are observed scoping the cultural underground for streetwear’s antithesis. While the big houses replicate with the rise of classical tailoring, Dirty Pineapple would like to offer a more nuanced narrative.

Dirty Pineapple is a creative collective based in Shanghai. It uses the romance of fashion to tell stories of self-expression. Each collection speaks to a new chapter.

Rooted in city life, Dirty Pineapple mixes cultural references and finds its place between tradition, modernity and surrealism to offer a not so “black and white” story; one where attitude does not come from rigidity, where a suit does not necessarily need a tie, where class does not equal classicism - a new raw luxury experience.

The odd and twisted visual vocabulary of Dirty Pineapple is one of color combinations, gender contrast and vintage styling producing a tableau of chaotic strokes reflecting both the realities of city life and individual proclivities in digital.