29 Mw Ss24

MAISIE WILEN SPRING/SUMMER 2024

Maisie Wilen

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Launch
Sat - Sep 09, 2023 12:00 pm EDT

The Maisie Wilen Spring-Summer 2024 collection explores American sportswear through an industrial lens. Known for its playful, hyper-digital approach, this season the brand shifts focus to present crisp daywear inspired by Angeleno Americana.

The introduction of clean-cut cotton and denim recontextualizes Maisie Wilen’s staples, featherweight jersey and perforated knits. While the brand’s clothes have always been rooted in simple, wearable silhouettes, this season champions American classics including cargo pants, button ups with matching ties, and A-line skirts.

Prints look to the brand’s home, Los Angeles, by mixing elements of the natural landscape with the city’s showbiz identity. Similarly, garment materials typically used for set fabrication, including silicone sand, plaster, and giant angel wings, were sourced from local film industry vendors. By placing organic and tactile prints, such as wood grain and quilts, via digital print onto sleek silhouettes, Maisie Wilen highlights the industrial foundation of both American sportswear and Los Angeles.

The lookbook, featuring 29 looks is set in a sleek factory and will be released digitally as a part of New York Fashion Week.

MAISIE WILEN SPRING/SUMMER 2024 Collection

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