LOVE IS ALL AROUND
White One, Pronovias Group’s most playful and affordable brand, unveils its 2022 collection LOVE IS ALL AROUND, in the context of New York Fashion Week Bridal.
LOVE IS ALL AROUND is the first collection for White One created by Alden Misolas, the brand’s new design director. Misolas brings two decades of bridal experience to White One, along with an ambition to make it the go-to brand for trendy, budget-conscious brides. Some of the styles are part of Pronovias ‘We Do Eco’ family – a collection of sustainably made wedding dresses that appear across all five brands belonging to the group.
“During the pandemic, I couldn’t stop looking at all the photos of beautiful, real brides popping up on my social media feeds,” says Misolas. “We realized that despite the lockdowns and really difficult times, love stories were everywhere. We really studied the trends, and listened to what brides were saying in social media.”
Responding to the current needs and desires of brides around the world, the collection covers a wide range of body inclusive styles—from romantic to sensual, boho to classic. Lighter weights, more relaxed silhouettes, soft colors and even mix and match tops and skirts answer an increasing demand for dresses to wear at casual ceremonies and intimate and outdoor celebrations.
White One's LOVE IS ALL AROUND will be available in stores worldwide August 2021 onwards.
LOVE IS ALL AROUND Collection
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