Nelsoncladding1026 19

Elena Velez

The Elena Velez fashion brand subverts contemporary American fashion by building a younger and more accessible image of American artisanal luxury while simultaneously highlighting perspectives from underrepresented creative communities outside of established fashion capitals. The brand’s product portfolio includes biannual ready-to-wear collections; custom commissions; and the EV Collaborator Studio. Elena Velez operates in Milwaukee and New York as a Delaware C Corp.

Elenavelez Brandboard
Bridging high fashion and authentic regional craftsmanship

An aggressively delicate aesthetic signature

Elena Velez incorporates an appreciation for the artisanal heritage of the American midwest, epitomized by the metalsmith industry, a historically quintessential trademark of her hometown, Milwaukee, Wisconsin. Through an aggressively delicate aesthetic signature, Elena Velez designs with the tactile sensibility of a maker who prioritizes functionality and utility over perfection or beauty, working beyond contemporary references to investigate the relationship between femininity and force.

All collections