LoveShackFancy Pre-Fall '24 Collection
Summer is our story. It's the magic of travel and faraway places. It's hot days and warm nights. It's the promise of sun-kissed skin and kaleidoscopic skies. It's candy colors and sugar sunsets.
The LoveShackFancy Summer 2024 collection captures the essence of the brand, showcasing our founder and creative director, Rebecca Hessel Cohen's love for blending handmade techniques, hand-painted prints, and antique trims with rich textures and sunlit hues inspired by her travels and vintage sourcing at French Brocantes. In a palette of blues, whites, pinks, and ombre shades made to shine, this season offers something for every occasion, from graduation to weddings, beach parties, and relaxed summer nights in the city or on the Riviera.
Channeling the iconic style of Jane Birkin in Provence, our girls mix everyday clothes and evening wear with ease. An assortment of gorgeous antique-inspired textiles and sun-soaked striped Oxford blues taken from vintage Provençal men's shirting are finished with silk ribbons and laces sourced from L'Isle-sur-la-Sorgue antique market. Mirrored hand-crocheted dresses, shimmering sequin minis with lace appliqué, custom eyelet embroidered sets, reimagined rhinestone embellished Victorians, and toile prints evoke that laid-back yet special spirit of the south of France in the 60s and 70s and have us dreaming of ocean breezes and running barefoot through wildflowers.
An overflow of elongating bias cuts, short skirts, and flippy silhouettes in sugary rainbow gelato shades echo the spirit of Bridget Bardot in St. Tropez. Pink baby doll party dresses, willowy hot pink embroidered cotton eyelet maxis, intensely pink pigmented crochet sets, dream-like ombré silks, rosette-adorned bikinis, and an all-over-crystal-and-pearl beaded column gown begs for a summer party. A group of nineties-inspired lace-edged sunset silk slips, lingerie-esque bustiers, and cotton minis juxtaposed over silk bras offer a relaxed, layered look for hot nights.
With a re-invented sense of modernity, our first-ever true Americana capsule consists of heritage styles in our hand-painted Anniversary star print, slip silhouettes in a custom floral bandana print, and bow-adorned denim pieces that feel so right for the height of summer.
LoveShackFancy Pre-Fall '24 Collection Collection
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Download presskitCredits
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Photographer
- Stas Komarovski
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Hair
- Brent Lawler
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Makeup
- Virginia Young
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Model
- Florence Clapcott
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Model
- Victoria Kosenkova
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Stylist
- Anya Ziourova
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