PRIVATE POLICY Spring Summer 2021
PRIVATE POLICY is known for its newspaper outlet design process, bringing awareness to social topics and starting conversations. The new collection aims to bring a breath of fresh air, a sense of healing and bliss, which is much needed after a heavy year. The concept is "Searching for Aphrodite," redefining the image of the Greek goddess who embodies "the ultimate beauty" --- spirit of life. In the modern era, instead of a singular beauty standard, we look for muses who embrace their individuality, celebrate diversity, and encourage others to be confident in their uniqueness.
Continuing the brand’s signature soft harness, we refined the design with multi-colored stitching and delicate buttons. We crafted the harnesses with materials including silk and a symbolic purple holographic sash harness, handmade from recycled CDs. This season, we added soft drapes to our workwear aesthetics to create a comforting and healing sensation. The color palette ranges from gentle lilac and refreshing sage as accent highlights, to classic black from recycled poly faux leather, and shades of whites from biodegradable nylon for a calming atmosphere. The graphics of the collection contain abstract lines and shapes taken from the famous Botticelli painting of Aphrodite’s birth. Instead of worshiping the singular image in the painting, we aim to amplify the goddess’ spirit, which can be held by anyone. Positive self-love and self-care is the center of it all.
PRIVATE POLICY PRIVATE POLICY Spring Summer 2021
PRIVATE POLICY Spring Summer 2021 Collection
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Download the Press kit for Designer X
Download presskitCredits
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Designer
- Haoran Li
- Siying Qu
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Director
- Shxpir Huang
- Jared Ryder
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Videographer
- Michael Della Polla
- Terrance Liu
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Video Editor
- Terrance Liu
- Lee Bullitt
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Assistant
- Honglin Cai
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3D Motion Director
- Elijah Diaz
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Digital Development
- Fabeeo Breen
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Casting Director
- Christian Meshesha for C.M. Casting
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Makeup Arist
- Ayami Nishimura
- Jeffrey Shen
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Hair Artist
- Chong Li
- Zing Cheng
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Models
- Dominique Castelano
- Huizi Xue
- Julian Ribeiro
- Kayaira
- Keisuke Asano
- Marsha Elle
- Ruijie Ba
- Yifu Hu
- Yvesmark Chery
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Lookbook Photographer
- Edward Singleton
- Levi Peng
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PR
- Agentry PR
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Knitwear Collaboration
- Renee Wang
Instagram Live Interview with Marsha Elle
"I Am Beautiful" Self Acceptance and Body Positivity
@PrivatePolicyNY @MarshaElleMusic
Instagram Live Interview with Dominique Castelano
HOT QUEER ASIAN ALERT! Normalizing the Trans Experience
@PrivatePolicyNY @DonimiqueVC
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